priyasharma

Customers are the cornerstone of every business entity. Customer engagement and satisfaction are mandatory for consistent business growth, which is possible through effective customer communication. While there is no dearth of digital channels that can be leveraged to ensure effective communication with customers, SMS (Short Messaging Service) continues to be one of the most effective modes of communication. 

Since the features offered by SMS App fail to fulfill a business's growing need, its benefits can be maximized by integrating it with robust CRM (Customer Relationship Management) software like Salesforce. Smart SMS app is one such Salesforce Texting App that offers several advanced features designed to meet the need of today's businesses.

Listed below are some of the benefits of this fantastic CRM integrated App:

More Penetration Effect: A CRM integrated SMS App offers is an effective channel of communicating with customers by cutting through the noise of emails. With an open rate of around 90%, a CRM integrated SMS App offers a better reach to the targeted audience. 

Everything in a Single Place: It isn't easy to juggle multiple tools. Integrating them with existing CRM makes it easy to manage all of them in a single place. 

Better Customer Insights: With a CRM integrated messaging App, it is possible to view who has opened the messages or clicked links. Since this data can be linked with other available customer-related data, it is possible to get better customer insights. 

Personalized communication: It is easy to send personalized messages to customers, which is significant. With a CRM integrated SMS App, it's easy to ensure that the messages sent have the recipient's name as data can be extracted from CRM records. This data can be used to create sales funnel and marketing lists based on customer purchasing habits and preferences. 

Multi-channel Communication: While SMS is an effective mode of business communication, nothing can beat the effectiveness of a multi-channel approach. By integrating an SMS App with a CRM, users get all the tools at their disposal, providing a superior customer experience. 

Quick Wrap-up: 

A Salesforce SMS App provides an all-encompassing solution. When appropriately used, this powerful tool can take your business to a new height. 

Brand messaging is a powerful strategy that weaves together the content and processes of a business. It is a way by which a brand communicates its unique value proposition through verbal and non-verbal communication, which can inspire buyers to make a purchase. However, the brand messaging of a company doesn’t begin with what customers perceive about that brand rather it begins with the work culture of the company and those that work behind that brand.

The brand message of a company is soaked through every aspect of an organization, and the more it is inculcated within a company’s culture, the more authentic it appears to the customers. For creating an engaging brand message, it’s prudent to seek HubSpot consulting from a consultant.

Listed below are a few key benefits of having a solid cohesive brand message:   

Increases Sales: With a cohesive brand message, businesses can increase their sales by creating a unique experience for customers. When customers get a personalized experience with a brand, it can build loyalty and deliver more references. When a prospect associates with a brand, it’s likely they have engaged themselves in knowing about their products/ services. This means that they have spent their time researching their products.

Competitiveness: When a brand shares the same messaging across different channels with customers and prospects, it repeats what the brand is all about. This can make an organization appear more organized, and stronger, which indeed is a great way to stand out in a highly competitive market.   

Strong Marketing Strategies: A great way of filling the top of the funnel with leads is to create content that helps in interacting with the target audience. Brands should ensure that their company’s brand messaging is in line with every aspect of the content creation process. In other words, they should ensure that their brand message is seen throughout the design, copy, and content in a way that sales teams can speak with the prospects.

Quick Wrap-up:

Improving the brand messaging of a company is important as it can help build relationships with your audience. In fact, it is a way to communicate again and again why they should opt for your business. With a robust inbound marketing tool like HubSpot in place, you can improve the brand messaging of your company. To avail of HubSpot consulting services, it’s prudent to get in touch with a reliable service provider.

According to a survey report shared by the State of the Connected Customer, about 84% of the customers expect personalized treatment rather than being treated as a number. 

In fact, by keeping customer need at the helm of every interaction that you have with them, you manage to earn their trust, build lasting relationships, and provide your organization a competitive edge that’s second to none. So, how do you balance the need of every customer to be treated as an individual that, too, while scaling up the speed and efficiency of your service agents? 

Though transforming your customer service experience by delivering efficient and highly-personalized services isn’t easy, the need of the hour is to invest in a solution that can help you provide superior customer service that, too, while helping you stay relevant. Salesforce service cloud enables organizations to place customers at the heart of everything and deliver a personalized experience across every channel i.e., phone, email messaging, chat, etc. As a business looking to scale-up your customer service team, it’s prudent to get in touch with an experienced Salesforce consultant who can help you make the most of this innovative solution. 

Let’s understand how Salesforce Service Cloud can transform customer experience:

• Maximize Agent Productivity: With Service Cloud, agents can maximize their productivity as the service cloud offers secure management options such as web-based application knowledge base, etc. providing them the flexibility to work from anywhere. With enhanced productivity, overhead costs of agents are reduced.
• Transforms Customer experience: Organizations can improve customer relations as the service cloud allows organizations to connect one to one with their customers through live agents. This enhances customer loyalty, retention, and satisfaction leading to repeat business and an increase in LTV (Lifetime Value).
• Security: With the service cloud platform, data integrity is maintained as it offers a multi-layered approach to protect confidential data of your organization.
• Case Tracking: Service cloud helps in case tracking, which helps in faster resolution of cases. With this, the day to day activities of a person is properly managed, which also results in the manual reduction of errors. 

Conclusion:

In a nutshell, we can say that organizations can realize improved operational processes by leveraging the Salesforce service cloud, leading to better customer experience. So, irrespective of whether you are in the B2B or B2C domain, if your company truly cares about your customers, then is you should opt for Salesforce Service Cloud. Once you have made up your mind in implementing Salesforce service cloud, you should consider getting in touch with a reliable Salesforce implementation partner. 

Every business goes through a rough patch, which may include a dip in revenue, sluggish speed of operations, inconsistent customer operations, and more. While companies usually find a way to come out of such a crisis, the problem arises when such situations become routine. For the uninitiated, it is to be noted that such cases occur when organizations cut corners, ignore bottlenecks, increase dependency on siloed on-premise systems and complex ordering process that can reduce customer engagement with your website.

To sustain themselves, customers must take decisive steps to deal with the challenges the way they are meant to be dealt with. This is where the need for a proper Salesforce commerce cloud implementation arises. Besides maintaining cost-efficiency, and seamless omnichannel customer experience, implementing Salesforce commerce cloud can help businesses make the most of commerce data effectively. Let’s take a look:

Unified, Cross-Channel Experience

While you might still be reaping the benefits of improved sales with your old system, it is certainly not a consistent way of reaping the benefits. In fact, in the absence of proper integrations, inconsistent standards, lack of interoperability between tools, and little to no customization, Sales are bound to drop sooner or later. With a robust commerce cloud solution in place, service and data models can be leveraged through different interaction channels. This presents businesses with a collective view of your orders, products, promotions, interactions, inventory, etc. 

Similarly, every channel can use various services like transaction management etc. and leverage core capabilities, which increase agility, and helps deliver a seamless and personalized experience across the entire continuum.

Infinite Customization

Salesforce commerce cloud allows businesses with unlimited customization capabilities. Apart from this, it has an open architecture, which allows for distinct integrations and customizations that, too, without any hassle. Moreover, its complete set of APIs makes it easy for other web applications to interact easily with it. Since, it comes with a development environment, it can delight their technical teams who, in turn, create custom brand experiences across various customer touchpoints and channels.     

Innovation

To remain competitive, businesses should be able to deliver innovative solutions and experiences across multiple channels that, too, without any delays. With a Salesforce commerce solution in place, organizations get access to several new features and updates, which are carried out several times a year, allowing businesses to leverage the latest version. This will help organizations to keep pace with the changing retail landscape while keeping up with customer expectations. A Salesforce implementation partner will help implement the Salesforce commerce solution and help organizations realize the benefits of this fantastic solution. 

Wrapping Up:

Businesses across the globe are focussed on having a unified and shared view of customers, which helps them to provide a consistent experience across online, in-store, social, and other channels. By integrating a robust solution like Salesforce commerce cloud that offers immense capabilities for intelligence, and customization, organizations can put their business on fast-track. As an entrepreneur, if you are still on the fence regarding the endless possibilities offered by the Salesforce commerce cloud, then make sure you get in touch with a reliable Salesforce consultant.

In today’s IT marketplace, businesses require leveraging a technology solution that can help them provide a one-stop solution to all their business needs. As a cloud-based CRM system, Salesforce enjoys an excellent adoption rate among businesses of all sizes and from different industry verticals. So what makes Salesforce so popular? Salesforce offers multiple cloud products that are designed to address various business issues. One such offering by the CRM giant is the community cloud offering, which acts as a communication channel that helps developers communicate with their customers while keeping track of their work. 

In fact, the Salesforce community cloud offers features that can make your business robust and result-driven. Let’s take a quick look at some of them: 

• Single Social Sign-on: This cloud solution can help companies to create login credentials for users. Nevertheless, it would be great leveraging a single sign-on feature rather than providing manual access, and this can be made possible with Salesforce as it can be integrated into various social platforms such as Twitter, Google, and Facebook etc.  
• Salesforce Communities: Businesses have the flexibility to share information with different users or systems collaborated with Salesforce. With the Salesforce Community cloud, insights can be shared and gained. 
• Customized Templates: Salesforce offers many templates that are customized as per business type and services. Businesses can pick and add VisualForce pages to any one of these templates to give a new lease of life to community portals. 
• The reputation of Existing Members: Salesforce community cloud offers a feature that allows organizations to check the reputation of existing members. With this feature, they can check the rating of every post to which points are allocated accordingly.  

What are the Benefits of the Salesforce Community Cloud for Businesses? 

• It helps in driving more sales for your business by connecting employees, distributors, suppliers, and resellers. 
• It provides top-notch services by connecting customers and responding to their queries. 
• It helps in social listening, workflows, etc. all at one place only.  

Conclusion:  

Connecting to employees, customers, distributors, and suppliers has always been a critical aspect of every business entity. Together with changing expectations, communities will continue to add value to organizations to improve ongoing relationships. Salesforce community cloud solution has provided organizations with new ways to connect with customers and prospects while providing them with efficient customer service. To make the most of this innovative cloud solution, it makes sense to get in touch with a reliable Salesforce consulting partner. 

The significance of customer satisfaction within a business environment couldn’t be denied. In fact, customer service and business success are co-dependent, as organizations consider customer service to be the top priority for their businesses. To fulfill their customer service needs, enterprises are leveraging technology solutions to provide new meaning to customer service.  

Salesforce service cloud has emerged as the world’s number one customer service solution that allows organizations to provide efficient service to their customers on the cloud. Built on the SaaS model, the Salesforce service cloud solution enables organizations to scale their operations efficiently. At the same time, this solution will help fulfill the current, as well as the future requirement of their clients.  

This robust solution augments an organizations’ client service with multiple features such as live agent support, community support, social media, and more. These tools help sales agents respond and resolve customer queries quickly and efficiently across different channels. If you too are looking to improve customer-service of your business then you must seek necessary Salesforce support from a reliable service provider. 

Different Features of Salesforce Service Cloud:   

Lightning Console: The Lightning console helps in maximizing agent productivity by placing all the information required by the agents at their fingertips. This empowers agents to anticipate customer needs, resolve their queries, and deliver a great experience.  

Live Agent: This tool allows a customer to connect with a Service agent via the web that, too, in real-time. This feature allows customers to indulge in 1:1 chat from any device in different languages as the tool provides multilingual support. The conversations can be directed to subject matter experts for quick resolution of queries and issues.   

Community Support: The communities provide customers, as well as service agents a platform for higher engagement and faster resolution of problems.  

Service Wave Analytics: This feature brings the power of analytics to the Salesforce service cloud. It allows customer service managers to check on the management of cases, ensure agent efficiency and optimization of the channel from anywhere. 

Omni Channel Routing: This feature enables automatic routing of cases and work items to the agent with the appropriate skill set to resolve them. Administrators can now configure Salesforce service cloud for distributing workload basis their availability, skillset, and their capability to handle incoming work. In other words, this feature supercharges the efficiency of a business by providing an in-context view of customers across different channels allowing companies to ensure that their employees prioritize work appropriately.  

Quick Wrap-up: 

These are few of the many tools and features provided by the Salesforce service cloud solution. By leveraging these tools, businesses can provide a better experience to their customers, which further translate to better business productivity and success. To make the most of this innovative solution, it’s prudent to partner with a certified and experienced Salesforce consultant.  

As the world’s best CRM platform, Salesforce enjoys a good adoption rate by businesses of all sizes and across all industries. In fact, it is an excellent tool that has helped organizations meet their business objectives, provided it is correctly implemented and configured. But have you ever thought of making it better or draw more value out of it? If yes, then how can you do that, and is there a need to do that?

Besides some in-built tools and functionalities that can help resolve various aspects of a business, Salesforce offers unlimited scope, which organizations can tap into by integrating Salesforce with other apps, which they might be already using. This is where Salesforce integration service comes into the picture. Besides helping integrate Salesforce with other systems and apps, these services help in the smooth functioning of every aspect of your organization while preparing it to deal with future challenges. You must consider partnering with a Salesforce Consulting partner to ensure the successful integration of Salesforce with other apps and systems.

Listed below are five such benefits you get to avail with Salesforce integration services:

Automate Workflows: Since, Salesforce can be integrated with an array of systems, the workflows of these systems can get automated without any additional cost.

Improved Data Access and Reporting: As systems get integrated, businesses have access to data from these systems. This data can be analyzed to provide meaningful insights through reports and dashboards. This will help them make better business decisions and take necessary action.

Saves Time: Since integration allows employees to have access to multiple systems from a single system, they can efficiently perform their tasks by continuing to remain logged into one system. Since they don’t have to snap between systems; they manage to save much time while being more efficient and productive.  

Conclusion:

Since integration projects are complex; it’s important to have by your side, an experienced Salesforce integration partner who has experience and knowledge of handling different types of set-ups. Besides having know-how related to risks and challenges involved in the project, they have the acumen to create a strategic plan of action to handle the project within limited time and budget. Finally, a reliable partner will provide you with continual Salesforce support, which will help you, create a robust system that can prepare your organization to handle the challenges, as well as the opportunities that the future holds in store. 

Salesforce – an extremely robust and innovative CRM platform has become the go-to platform for a wide array of businesses. Over the years, Salesforce has evolved from being a meager CRM to a complete platform that can address different aspects of a business, including Sales, Marketing, customer service, and more. Offering endless possibilities, the platform, if leveraged correctly, can make a significant difference to an organization's bottom line.

However, utilizing Salesforce isn’t easy and requires a certain level of expertise. It’s prudent to partner with a company that offers Salesforce consulting services so that you draw maximum value out of this innovative platform. Let’s take a quick look at the services, which your business might benefit from:

New Implementation: If you are switching from a different CRM to Salesforce, many activities need to be accomplished to ensure a smooth transition. Besides transitioning data from old CRM to Salesforce, new implementation requires configuration, custom development, and testing. The new implementation may also include several clouds such as Sales cloud, service cloud, marketing cloud, community cloud, and eCommerce cloud. While it can be tempting to take a big bang approach, it's recommended to take a phased approach when it comes to platform adoption and rolling out of Salesforce clouds. 

Salesforce Classic to Lightning Migration: If you are preparing to upgrade your user interface from Salesforce Classic to Lightning, it’s important to remember that it requires research, planning, and testing, which might not be possible without adequate time or expertise. This is where the need for a reliable Salesforce consultant arises as he/ she knows the steps to be undertaken for a successful migration.

Data Migration: Migrating data from one system to the other requires attention to detail and the assurance it will be accomplished smoothly. It is indeed an opportunity to indulge in data cleaning, de-duplication, and standardization, especially when it involves migration of a huge volume of data. Since data quality and data integrity plays a significant role during migration, it’s essential to partner with a consultant that can provide the necessary planning, technical assessment, recommendation along with ongoing support and maintenance when migration requires few fixes.

Development of Mobile Apps: Salesforce allows the development of mobile apps as it allows customization of the platform through custom coding and configuration. It also enables the development of custom mobile apps using Heroku and mobile SDK, thus bringing together multiple sources of data into a single app. A right partner can help businesses create the right mobile strategy, which also includes choosing whether to go for the development of native apps or HTML based apps. 

Business Intelligence: Data analysis is an important part of utilizing all the data present in Salesforce. Through business intelligence, valuable insights can be drawn out, which impacts decision making, save costs, and identify areas of improvement. With a reliable Salesforce implementation partner by your side, you can efficiently and easily evaluate data and plan the next move for your company.

Conclusion: 

Whether you’re looking to make a full migration to Salesforce, make enhancements, or merge instances, utilizing Salesforce isn’t easy. With a reliable partner by your side, you can smoothly navigate the challenges that might arise in your Salesforce journey. 

As a business looking to streamline their processes and ensure operational efficiency, you surely must be aware of the robust and cloud-based CRM Salesforce and the benefits offered by it. So, if you have made up your mind to implement Salesforce within your business ecosystem, it makes sense to engage the services of a Salesforce Admin who can help businesses realize the benefits of this amazing platform. 

Right from pushing the entire implementation process, providing training to your employees to managing your Salesforce Org, a Salesforce Admin is an important member of your team. Consequently, it’s essential to be selective before hiring one for your company. Listed below are some traits, which you must look for in your Salesforce Admin:

Business Knowledge: A competent Salesforce admin should know your business, as well as the sales process. Since he/ she is responsible for ensuring smooth CRM implementation, they will require knowing how your sales funnel work, and the pain points your Salesforce solution will address. In other words, they are the ones who would provide you with real direction during your salesforce journey.

Empowered and Self-motivated: A Salesforce admin should be self-motivated and be equally passionate about your accomplishment as you are. Besides being endowed with the responsibility of ensuring the success of every member in your team, he/ she is also responsible for communicating concerns raised within the organization while providing appropriate solutions. Apart from user adoption and data management, a competent admin always looks for ways to enhance the system by researching new features.

Excellent Communicator: Since, your admin is responsible for building relationships between customers, users, vendors, employees, and management, your admin should have strong communication skills. It is necessary to have someone who can articulate and communicate the most complex concepts and instructions in an easy to understand way. 

Process Oriented: Managing the implementation process isn’t easy and requires someone who is either process-oriented or has project management experience. He/ she should be able to break down complex processes in a way that makes it easy for others to understand the system. Apart from this, they can quickly analyze problems and identify solutions. 

Conclusion: 

If you are looking to accelerate sales and improve efficiency, it’s in the best interest of your organization to engage the services of a reliable Salesforce administrator who can champion the implementation process and drive Salesforce success. In fact, every reputed Salesforce consulting companies has a Salesforce administrator as a part of their team. 

As a marketer, it shouldn’t come as a surprise that email marketing continues to generate the highest ROI among all the marketing channels available. Despite the presence of several digital marketing tools, a well-written sales email remains one of the most effective avenues to business success. Though, email marketing continues to be one of the most sound marketing-investment channels; the challenge lies in using it effectively.  

So, what does it take to get started with effective email marketing campaigns and ensure its success? By leveraging the ‘Marketing Cloud’ platform by Salesforce, business enterprises can achieve appropriate results that, too, within a small period.  

How to Ensure Successful Marketing Campaign Using Salesforce?  

Email marketing with Salesforce is one of the most potent ways to connect with existing and prospective clients. However, creating a successful email campaign isn’t easy. It’s prudent to seek advice from a reliable Salesforce consultant to achieve incredible results. Listed below are factors that businesses require considering while creating an email campaign in Salesforce Marketing Cloud. 

Managing Your Campaign: The Salesforce Marketing Cloud platform offers several innovative features, including ‘campaigns’ that can be leveraged to plan, coordinate, and measure every campaign that, too, in real-time. The feature also allows the addition of multiple emails, allowing businesses to track their progress. However, before creating a campaign in Salesforce, it’s essential to develop a campaign description. This helps in keeping track of the objective of the organization. Apart from this, it’s crucial to create a campaign code and tags to ensure easy identification and categorization of every campaign.  

Data Segmentation: Data segmentation allows businesses to send promotional emails to only those customers who have signed for it and are relevant to their interests. The data filter feature present within the Salesforce marketing cloud allows organizations to segregate customer lists by using subscription features that can be defined by your organization. 

Personalization: The data segmentation feature allows for campaign personalization. Two types of personalized content that can be created in the marketing cloud include personalization of strings (subscriber information) and dynamic content (content displayed basis rules defined by you). 

Email Templates: The design of your email campaign is equally important as the content. In fact the design should be able to instigate confidence in the minds of your customers. This is easy with Salesforce marketing cloud as it offers a plethora of professional and attention-grabbing email-templates, which are mobile responsive. This leaves busy marketing teams with the opportunity to create exciting content rather than wasting time on building email templates from scratch.  

Conclusion:  

Salesforce offers an array full of features, and if you wish to use it to your advantage, it makes sense to partner with a Salesforce implementation partner. With an experienced partner by your side, you deliver email campaigns, which will help your organization get noticed.  

Are you aware of the fact that around 75% of customers expect organizations to anticipate their needs and requirement even before they know about it? In fact, only 47% of customers accept that their hopes have been fulfilled or their needs have been taken care of by organizations. As a small business entity, it might not be easy to keep up with all the expectations of your customers given the limited budget, resources, and assets. This is where Salesforce 360 steps in as it can provide businesses with the necessary support in their CRM journey. As a business, it’s in your interest to partner with a reliable Salesforce consultant before getting started with this platform.

This integrated customer relationship management (CRM) platform unites customer data gathered from various departments including sales, marketing, customer service, and more. In fact, the robust platform offers a cost-effective way to connect your business to all the customer touchpoints, which allows you to have a single perspective of each customer and deliver the experience they expect.

Listed below are reasons why you should consider integrating Salesforce Customer 360 within your business ecosystem:

Provides a Single View of Customers for Better Experience: Customers expect consistency while interacting with different departments of your organization. This is because they tend to have a different experience with different departments. As a small business, aligning the different departments might sound a bit tricky. However, with a robust platform like Salesforce 360 in place, it would be easy to align your business as you will get a single view of your customers in a way that your whole team can have access to customer data that’s visible to everyone else.

Offer Personalized Experiences: Offering personalized experience is the key to building trusted and long-lasting relationships with your customers. With a robust system like the customer 360 system in place, you can help your teams gather data about your customers, their needs and why they are using your services. With such insights, you will be able to cater to the needs of your customers in a personalized way. This will give your customers a sense of belonging.

Pave Way for Business Growth: Meeting customer requirements is the biggest challenge for organizations especially small ones. While technology (applications etc.) has made the journey of marketing, selling and fulfilling customer needs much easy yet businesses would find themselves in trouble once they grow out of these apps. With the Customer 360 platform, businesses can get started on solutions fit for a small team, and then gradually scale-up their solution as they continue to grow.

Conclusion: With a CRM solution like Customer 360 in place, small businesses can get quick and more access to customer data, win business from them, and keep them satisfied. This would help them sustain and grow in a competitive marketplace. As a forward-looking organization if you are looking to get started with Customer-360 then make sure you partner with an experienced Salesforce consulting company.

Providing efficient service to its customers is the cornerstone of any business undertaking.  Businesses looking to cater to the needs of their customers in the most proficient way would require supercharging their sales team while making their sales processes streamlined and more efficient. This would require them to have in place a robust CRM system that could help businesses make informed decisions by helping consolidate data from multiple sources into one centralized location. While there is no dearth of good CRM solutions, Salesforce continues to reign the CRM space due to the plethora of customizable features and functionalities offered by it. Apart from the robust features, users can seek post-implementation Salesforce support to make the most of this innovative platform.  

As a rapidly growing or an enterprise-sized company, it’s highly recommended to implement Salesforces’ service cloud solution within your business environment. Besides improving efficiency, the service cloud solution will help accelerate sales productivity, which in turn can help accelerate sales productivity, build a lead pipeline, close deals quickly while making sense of all the relevant data available. Built on the Salesforce Customer 360 platform, the sales cloud platform is designed to help businesses find new customers, deliver real-time information and increase lead conversions. But what if you could get more and better results out of this robust automation tool by Salesforce?  

Let’s take a quick glimpse at the ways in which you can get the most out of your Sales cloud solution: 

Customization:  By customizing the sales cloud, you will be able to sell just the way you want. By aligning the robust automation tool with your processes, the overall sales process will run more seamlessly, following which your organization will witness a competitive edge. Whether you indulge in custom integration, custom development of apps or creating a mobile view, you can surely make the most out of your Sales cloud investment.  

Integration: A lot of data is generated when multiple tools are being used by sales reps to perform various sales activities and are being stored in different locations. This makes it difficult to get a comprehensive view of customer data. By integrating the Sales cloud with other applications, processes can be simplified. In fact, you can draw a lot from your Sales cloud implementation by integrating with AppExchange, Email, ERP, e-commerce platforms, CTI or any other third-party solutions. With an integrated sales cloud, businesses can enjoy connected and intelligent customer experiences that too across various touchpoints.  

Automation: Users of the Sales cloud have the option to automate most of their processes rather than performing the tasks manually. By taking the right actions at the right time along with several workflows and approval automation, Sales reps can focus on core sales activities. They can also seek approval from chatter feeds, design processes, etc. by using the drag and drop feature.  

Innovate: By leveraging the Salesforce sales cloud, sales team can streamline their work and make it easy by getting new workflows and customizations done. Developers performing these customizations can test changes in sandboxes before placing them in the production org. With efficiency and quality ensured, Sales cloud paves way for innovation.  

Expertise: Since, the implementation and management of the sales cloud require a certain level of expertise, it’s prudent to partner with experts who can help you make the most of this investment.  

Conclusion:  

It can be inferred that with a Sales Cloud solution integrated within a business ecosystem, organizations are sure to witness a significant increase in revenue. The aforementioned key actions will not just add more value to your Sales Cloud but will also improve your sales numbers. To avail Salesforce consulting services, it’s prudent to partner with a reliable Salesforce development company.   

Source - https://www.vingle.net/posts/2771678

Businesses today are under constant pressure to provide superior services to their customers. This requires sales reps to be more productive and efficient. However, Sales reps spend 66% of their time in administrative tasks rather than investing their time in important Sales activities that can augment the experience of their customers.  

Today, technology (robust CRM system such as Salesforce) has enabled organizations to remain competitive by tackling issues faced by sales reps in providing a better experience to their customers while making them more productive. As leaders in the cloud-CRM space, Salesforce has rolled out new productivity features that can help sales reps with necessary Salesforce support required to make them more productive. Let’s take a quick look at some of them: 

Einstein Campaign Insights: This new feature by Salesforce allows businesses to figure out similarities among prospects who are involved in a particular campaign. This helps sales reps to target and focus on best prospects, as well as the assets that resonate the most. For instance, if IT directors in the manufacturing industry show a high-level of engagement with a particular asset then sales reps become aware that this asset will resonate with the same type of prospects thus providing access to a new audience base. With this, marketing teams will have instant visibility into the insights, align their content requirements, and unveil new audiences.  

Inbox Now with Einstein Insights: The ‘Inbox Now’ feature released by Salesforce tends to provide a smart mobile experience that reveals actions and insights that can be leveraged by the sales reps to plan, manage and optimize their day to day activities – all within the application. Sales reps can now see important customer information such as their contact details, account details, and opportunities for their upcoming meeting within the corresponding calendar event. This will help them speed-up for their next meeting without the need to manually sort through old emails.  

Social Intelligence Module: This AI-centric module caters to social media feeds that focus on business- related topics within the Sales cloud. This feature allows businesses to develop more trust with prospects and customers by using account-based listening. Apart from this, sales reps can quickly create a lead either by adding a social profile to an already existing profile or sharing a social post that could be shared on ‘Chatter’ for informing the team.  

Quip for Sales: The sales cycle today has numerous stakeholders. By using the new ‘Quip for Sales’ feature, sales reps can guide the team of stakeholders through a deal cycle. With this feature, documents and spreadsheets can be kept within records thereby enabling teams to simply find what they require while ensuring they’re working from the latest version. Teams working on any account can now pull up important files like executive briefings, account plans, and quarterly business reviews within their workflow, without the need to open a new tab or window.  

Conclusion: 

Enabling sales representatives with the right information at the right time so they can be great consultants to your customers is indeed a great sales strategy. To achieve this, it is important to centralize your sales, marketing, and customer success processes on a robust CRM like Salesforce so that relevant customer data and insights are delivered to the sales reps as and when they need them. With the new rolled out productivity features by Salesforce, the flow of information can be managed, so that what sales reps need gets surfaced when they need it, all within Sales Cloud. In a nutshell, it’s all about making sales rep more efficient by guiding their focus to the most influential accounts and tasks, while scaling up performance of every individual. To make the most of these productivity features, you must partner with a reliable Salesforce consulting company.