If you have some big sales objectives for the upcoming year, there’s a whole lot of things that you need to consider to attain those goals. One of the most important aspects is to have in place a robust CRM (Content Relationship Management) system. Since the CRM of your organization holds the most precious information about your organization, it’s important that you get it implemented properly.
Even if you have made up your mind to integrate Salesforce – one of the most popular CRM platforms, you need to partner with a reliable Salesforce consulting company to leverage all the benefits of this powerful CRM.
Listed below are a few considerations which you need to make before zeroing in upon the right Salesforce implementation partner:
Look for a Partner with Right Experience: It is important to consider the size of your business while selecting the right CRM implementation partner. So, if you are a large entity with complex IT infrastructure, it would be in your interest to engage with a company that has the knowledge, experience, technical acumen and infrastructural facilities to provide you with the necessary support. Conversely, if you are a small firm with a limited budget, you must lookout for a partner with little internal IT capability.
Seek Recommendations: The best place to look for the right Salesforce partner for your business is the App Exchange. Here you’ll get to check the aggregate customer satisfaction rating (CSAT) that a company receives for accomplishing their projects over the past 18 months. Since Salesforce conducts a direct survey with each customer, you can be sure that the ratings that you view are legitimate. Apart from this, you can also seek recommendations from people in your network who have already handled projects similar to yours.
Seek Long-term Association: Make sure you engage with a partner who can remain associated with you for the long-term. Such a partner can provide you with a long-term solution that will not just be adopted by your staff but will also help you meet your business objectives. Apart from this, they will always stay by your side and provide all types of support if anything goes wrong.
Don’t Consider Cost as Your Sole Criterion: While seeking a Salesforce partner for your company, don’t let cost cloud your judgment. While price estimates might vary from one partner to the other, make sure you determine the right fitment rather than just factoring in the cost.
Conclusion:
Finding the right Salesforce partner is the first step towards a smarter and profitable Salesforce journey. Besides helping you close more leads and build strong customer relationships, a reliable Salesforce implementation partner can provide you with round the clock Salesforce support. So, choose your partner wisely by considering the aforementioned points.
The key to the long-term growth and success of your organizations lies in the effective and efficient management of your customers. No matter how innovative your products and services are, customer satisfaction largely depends on the overall experience your company provides to your customers. In other words, it is the right blend of what you deliver and how you deliver.
This is where things might get a bit tricky for some businesses as most of them tend to shift their focus on delivering the ‘what’ rather than paying an equal amount of focus on providing the ‘how’. With a reliable Salesforce consulting company by your side, you can integrate robust CRM like Salesforce within your business ecosystem. This will help you deliver a great overall experience to your customers by mapping the gap between what and how to deliver.
While there is a plethora of CRM’s available in the market what is it about Salesforce that makes it a preferred choice amongst businesses? In fact, why are organizations ready to pay a premium price for integrating Salesforce CRM when others are available at almost half the cost.
As leaders in the cloud CRM space, Salesforce offers the following compelling benefits that set it apart from its counterparts:
Ease of Usage: This indeed has been a primary reason for the increased rate of Salesforce adoption. Besides allowing sales representatives to have a single view of their contacts, accounts, etc. this amazing CRM system also provides them with a complete view of their customers. This helps them to make informed decisions and quick closure of deals.
Wide Array of features and Functionalities: The robust CRM platform offers a wide selection of features and functionalities that meet most organizational needs. By using Force.com builder, organizations can configure their system’s functionalities as per their business processes.
Easy to Customize: Yet another reason that makes Salesforce a preferred CRM partner is that it is highly customizable. Apart from the configuration, at times the need to add, modify or extend the existing functionalities of your system arises. So whether you want to add custom fields, objects, extensions, applications, etc. Salesforce customization can help you fulfill your individual business needs.
Scalable: Yet another factor that earns Salesforce some major brownie points is the scalability factor. Scalability along with customizability allows businesses to adapt to different future specifications.
Cloud-based Model: Being a cloud-based platform, Salesforce could be used anytime and anywhere. It has established a secure cloud infrastructure and offers matchless cloud solutions for Marketing, Sales, Salesforce support and Analytics.
Less Implementation Time: Since it is a cloud-based platform, it can be implemented within a short span of time. This decreases the Go-Live timeframe. The feature-rich system allows for easy configuration even if customization is required and can be incorporated in a systematic way.
Allows Efficient Reporting: Sales representatives prepare a sales report to measure their own performance by enlisting all sorts of activities they have undertaken for a certain time duration. The customizable reporting facility offered by Salesforce helps sales reps to create real-time reports while help them discover critical data.
Allows Access to other Important Apps via App Exchange: The app store platform (AppExchange) introduced by Salesforce allows businesses to develop and market their own app besides getting access to several useful, secure and authentic applications and integrations developed and shared by other users.
Diverse Community: The Salesforce community that includes like-minded Salesforce professional work closely to provide help and support to you. By listening to customer queries, feedback, and requests, they come up with new solutions to help them with their specific problems. Apart from this, every three years Salesforce releases new features to improve their reputation customer satisfaction.
The Bottom line:
Salesforce has evolved as one of the most innovative CRM platforms, capable of addressing specific business needs and problems of different organizations. With its outstanding features and functionalities, this amazing platform has helped businesses effectively manage their customers while enhancing their relationship with them. So, if you too are looking to reap rich dividends through effective customer relationship management then implementing Salesforce into your business ecosystem can do wonders for your business. You can partner with a reliable Salesforce consulting companythat can help you with all sorts of CRM services.
Irrespective of the industry you are operating in or the kind of products or services your business is selling, customers continue to be the most valuable asset of your business. Consequently, customer satisfaction should be the prime focus of any business. However, customer satisfaction isn’t just about appreciating them but about understanding them. In fact, the kind of relationship that you nurture with your clients or customers plays a significant role in determining the level of success your company will achieve. However, for a company looking to foster a better relationship with its customers the real challenge lies in gathering information regarding customer needs, preferences and concerns. This is where a robust CRM comes to picture.
To take customer satisfaction to the next level, businesses must consider investing in a high-quality customer relationship management (CRM) tool such as Salesforce, which with its rich features and functionalities has helped improve customer loyalty and workforce efficiency. However, implementing this cloud-based platform into their system properly can be costly, tedious and time-consuming especially for those that do not have the required knowledge to do it on their own. It is therefore recommended to get in touch with a reliable Salesforce implementation partner who can help with proper Salesforce implementation.
While there is no dearth of Salesforce providers in the market, it’s important to select the right Salesforce consulting partner for ensuring the successful implementation of Salesforce. Listed below are some points that should be given due consideration before selecting the right Salesforce partner for your organization.
2. Sufficient Implementation Experience: Yet another important thing to consider before engaging the services of a Salesforce implementation professional is their experience in handling Salesforce projects. Besides determining the number of projects carried out by them (new and old ones), it’s also important to consider customer reviews about them. This indeed is a great way to measure the performance and reliability of a vendor in the market.
3. Industry Expertise: For ensuring successful Salesforce implementation, get in touch with a partner who has prior experience of accomplishing projects similar to that of your business domain. Such a service provider will have ample knowledge to efficiently handle your business requirements. Moreover, it will be easy for internal teams to work with a Salesforce partner who is already affluent with the processes of your business.
4. Value for Money: Though the initial cost of Salesforce implementation might appear to be on the higher side, it certainly generates greater ROI for your business once it is implemented. However, implementing Salesforce CRM requires proper financial planning and estimating CRM requirements. With a reliable Salesforce partner by your side, you can expect help and support in budgetary planning besides efficient Salesforce implementation that too within specified timelines.
5. Long-term Support: Investment in Salesforce is a long-term business plan that is sure to provide phenomenal business growth. It thus makes sense to select a partner who is ready to provide you with post-implementation maintenance, technical and admin support.
Conclusion:
Though Salesforce has managed to capture the CRM market with its rich features and functionalities, the success depends on how well it is implemented. For successful Salesforce implementation, make sure you partner with an experienced, knowledgeable and certified implementation partner who can provide you with quality Salesforce Implementation Services.
One of the most comprehensive and innovative cloud-based CRM solutions, Salesforce has become the most preferred CRM solution amongst businesses of all sizes. This CRM solution is capable of addressing business needs, streamlining processes of an organization and making it more efficient. However, irrespective of how robust or advanced your solution is, your solution would require a certain level of technical and administrative support to keep evolving and remain in prime condition. Effective Salesforce support from a reliable service provider can help you enjoy a smooth CRM experience by removing hurdles and spurring your marketing, sales and customer service efforts.
As an entrepreneur leveraging Salesforce solution, you would be in constant need of salesforce support services to deal with problems that might arise during your Salesforce journey. Rather than spending your team’s precious time trying to alleviate the issues, you have the option to outsource support services to a third-party service provider that can help you remove your platform roadblocks by mitigating problems and generating positive ROI. Delegating support services to an outsourced support team will not just save you time and money but will provide you with access to their expert knowledge, as well as the peace of mind whenever an issue arises.
An Overview of the Support Process: It is to be noted that all Salesforce customers have access to the standard support plan. So, if you raised a ticket or have submitted a case under the standard support plan, you can expect a response after 48 hours irrespective of the level of severity including cases with critical severity. However, you have the option to sign up for Salesforce premier support that provides more support features and expedited processing of tickets as compared to the standard support plan.
Benefits of Outsourcing Support Needs to a Service provider: Service providers, on the other hand, can help you in maintaining faultless system functions, improvement of existing functionalities, user support and more. Apart from this, a good service provider will ensure the following for its clients.
• Outline customization and maintenance needs, which in turn will provide the required impetus to your business resulting in higher returns on investment.
• Organize for stable performance of your implementation including identification of opportunity, perfecting the system for processing and adding customized features that are aligned explicitly with your business objectives.
• Provide an improvement plan for maximizing the potential of your existing infrastructure due to their knowledge of the latest CRM trends.
Conclusion: Designed to help you achieve your business objectives, Salesforce support provides your business with an extra line of defense in the event things break down. Depending on your preference, you can either opt for a premier package or outsource support services to a third-party firm to do away with the limitations of standard support plans. Whatever you opt for, your Salesforce implemented business simply cannot do without Salesforce consulting and support.
Irrespective of the size and type of your business, customers remain the most important asset of your business. However, the key to happy customers lies in closely understanding them and their needs. This is where a robust CRM comes to picture. Besides helping you develop a strong relationship with your customer, robust CRM software helps you interact with your customers in a more personalized way as compared to the traditional contact management practices.
One such versatile and flexible CRM solution that can help organizations manage their business functions in a streamlined way is the Cloud-based CRM solution - ‘Salesforce’. Over the past decade, Salesforce has become one of the most vigorous and prominent CRM platforms to advertise. Though there isn’t an ounce of doubt regarding the performance of this brilliant software solution in streamlining business processes yet it remains of little to no use until it is properly implemented within your business model.
If implemented correctly, the CRM software will scale to your growth and improve the bottom line of your business. However, Salesforce implementation can be extremely daunting and tricky to accomplish and thus requires businesses to remain extra careful. Let’s take a quick look into some of the key aspects that should be undertaken while planning Salesforce implementation.
Plan your Integration: Planning is paramount to the successful implementation of your Salesforce platform. From creating a lead flow to setting up customer procurement planning and campaign, it’s important to define each CRM process for ensuring smooth Salesforce implementation. Since Salesforce implementation is a tedious process, it’s important to partner with a reliable and dedicated implementation partner who can turn your vision from mere ideas to reality.
Educate Your Team: For the successful implementation of a Salesforce platform, it is important to persuade your team especially the sales and marketing team regarding the benefits of using this software. To bring your team on board with your plan, you must train and educate them regarding the overall goals and objectives of implementing this software platform, which would require you to engage with reliable Salesforce Implementation partners. Apart from this, it is important to help your sales team see the bigger picture of achieving a more efficient sales process rather than get intimidated by the challenges of learning a new system.
Allocate Responsibilities: For a successful implementation, it’s important to allocate clear-cut responsibilities to the team members. Since Salesforce implementation is a lengthy and tricky process, enterprises need to continue with their processes in the front end with the implementation process continuing in the back-end.
Communicate Key Changes: Yet another important thing to bear in mind before going ahead with Salesforce implementation is ensuring proper communication of key changes to all the teams within your company. Rather than assuming that your team members would see through the changes and implement them accordingly, you should communicate the changes through regular communication channels and cite reasons as to why these changes have been made and how they are essential to regulate their Salesforce workflow.
Take ownership of your Data: Before you go ahead with the Salesforce implementation process, make sure that you indulge your team in data cleansing activities. This is practically important for ensuring data integrity without which your newly implemented Salesforce CRM will be messed up with unstandardized data, duplicate and missing data. By having appropriate tools in place, data mishaps could be prevented and CRM integrity could be ensured.
To Wrap Up:
Salesforce implementation is a necessary yet tricky affair. To ensure a smooth Salesforce journey, you must focus on the basics rather than overcomplicating things. This will not just help you in maximizing the benefits of the solution but will also ensure increased adoption and success.
Girikon is of the best Salesforce Implementation Partner in Australia. Girikon provides CPQ, lightning, pardot, marketing cloud, force.com app development and salesforce support services.