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Are you aware of the fact that around 75% of customers expect organizations to anticipate their needs and requirement even before they know about it? In fact, only 47% of customers accept that their hopes have been fulfilled or their needs have been taken care of by organizations. As a small business entity, it might not be easy to keep up with all the expectations of your customers given the limited budget, resources, and assets. This is where Salesforce 360 steps in as it can provide businesses with the necessary support in their CRM journey. As a business, it’s in your interest to partner with a reliable Salesforce consultant before getting started with this platform.

This integrated customer relationship management (CRM) platform unites customer data gathered from various departments including sales, marketing, customer service, and more. In fact, the robust platform offers a cost-effective way to connect your business to all the customer touchpoints, which allows you to have a single perspective of each customer and deliver the experience they expect.

Listed below are reasons why you should consider integrating Salesforce Customer 360 within your business ecosystem:

Provides a Single View of Customers for Better Experience: Customers expect consistency while interacting with different departments of your organization. This is because they tend to have a different experience with different departments. As a small business, aligning the different departments might sound a bit tricky. However, with a robust platform like Salesforce 360 in place, it would be easy to align your business as you will get a single view of your customers in a way that your whole team can have access to customer data that’s visible to everyone else.

Offer Personalized Experiences: Offering personalized experience is the key to building trusted and long-lasting relationships with your customers. With a robust system like the customer 360 system in place, you can help your teams gather data about your customers, their needs and why they are using your services. With such insights, you will be able to cater to the needs of your customers in a personalized way. This will give your customers a sense of belonging.

Pave Way for Business Growth: Meeting customer requirements is the biggest challenge for organizations especially small ones. While technology (applications etc.) has made the journey of marketing, selling and fulfilling customer needs much easy yet businesses would find themselves in trouble once they grow out of these apps. With the Customer 360 platform, businesses can get started on solutions fit for a small team, and then gradually scale-up their solution as they continue to grow.

Conclusion: With a CRM solution like Customer 360 in place, small businesses can get quick and more access to customer data, win business from them, and keep them satisfied. This would help them sustain and grow in a competitive marketplace. As a forward-looking organization if you are looking to get started with Customer-360 then make sure you partner with an experienced Salesforce consulting company.