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As a marketer, it shouldn’t come as a surprise that email marketing continues to generate the highest ROI among all the marketing channels available. Despite the presence of several digital marketing tools, a well-written sales email remains one of the most effective avenues to business success. Though, email marketing continues to be one of the most sound marketing-investment channels; the challenge lies in using it effectively.  

So, what does it take to get started with effective email marketing campaigns and ensure its success? By leveraging the ‘Marketing Cloud’ platform by Salesforce, business enterprises can achieve appropriate results that, too, within a small period.  

How to Ensure Successful Marketing Campaign Using Salesforce?  

Email marketing with Salesforce is one of the most potent ways to connect with existing and prospective clients. However, creating a successful email campaign isn’t easy. It’s prudent to seek advice from a reliable Salesforce consultant to achieve incredible results. Listed below are factors that businesses require considering while creating an email campaign in Salesforce Marketing Cloud. 

Managing Your Campaign: The Salesforce Marketing Cloud platform offers several innovative features, including ‘campaigns’ that can be leveraged to plan, coordinate, and measure every campaign that, too, in real-time. The feature also allows the addition of multiple emails, allowing businesses to track their progress. However, before creating a campaign in Salesforce, it’s essential to develop a campaign description. This helps in keeping track of the objective of the organization. Apart from this, it’s crucial to create a campaign code and tags to ensure easy identification and categorization of every campaign.  

Data Segmentation: Data segmentation allows businesses to send promotional emails to only those customers who have signed for it and are relevant to their interests. The data filter feature present within the Salesforce marketing cloud allows organizations to segregate customer lists by using subscription features that can be defined by your organization. 

Personalization: The data segmentation feature allows for campaign personalization. Two types of personalized content that can be created in the marketing cloud include personalization of strings (subscriber information) and dynamic content (content displayed basis rules defined by you). 

Email Templates: The design of your email campaign is equally important as the content. In fact the design should be able to instigate confidence in the minds of your customers. This is easy with Salesforce marketing cloud as it offers a plethora of professional and attention-grabbing email-templates, which are mobile responsive. This leaves busy marketing teams with the opportunity to create exciting content rather than wasting time on building email templates from scratch.  

Conclusion:  

Salesforce offers an array full of features, and if you wish to use it to your advantage, it makes sense to partner with a Salesforce implementation partner. With an experienced partner by your side, you deliver email campaigns, which will help your organization get noticed.